Gold dust strategies to keep your wedding marketing performing well when you’re in the midst of peak wedding season, or juggling a lot at home, with less time to spend. Here, we explore simple wedding marketing strategies and related tasks you can implement in an hour or less. The aim? To help you reach more couples, build trust and connections and bring in qualified wedding enquiries.
1 Update your online presence
When did you last check in on your wedding directory listings? Put your best features forwards by regularly updating listings. Consider including on-trend images, special offers and any important save the dates. Make sure your calls to action are perfectly targeted and positioned, too.
2 Create an automatic response on Facebook
Set up an auto-responder to go out to all Facebook enquiries. Don’t be afraid to inject personality and sign off with a name to keep the connection personal. Guide couples with the next steps for their enquiry, or let them know when you’ll be in touch.
3 Set the date for a wedding showcase
Contact partner suppliers and start planning your next wedding open day if you’re a venue. Or, if you’re a photographer, planner or wedding vendor, reach out to venues and let them know you’d love to contribute to their next open day. It doesn’t matter how far off the event may be – get on the radar now to reap the rewards later.
4 Feature a wedding
One of the best ways to advertise your wedding business is to let real couples do your wedding marketing for you! Their words come from the heart, their stories recount authentic experiences and their feedback connects with future couples on an entirely different level.
Reach out to wedding couples you’ve worked with and ask to feature their wedding on your blog. It can be as simple as contacting the couple and sharing a quick questionnaire to get the ball rolling. And if you’re tight on time, it’s also something you can outsource. Real wedding blog posts are a super popular wedding copywriting service here at Fraser Editorial.
5 Schedule your social media
When you have a busy week of weddings ahead, knowing your Facebook feed will take care of itself can make all the difference. Line up a host of inspirational posts and schedule them ready to go. They could be real wedding photos, planning tips, day-to-day insights or even inspirational video to engage couples.
For an added bonus, include strategies to boost your shares. This helps ensure your wedding marketing efforts reach as many couples as possible. All that’s left is to check in when you can to reply to comments and messages.
6 Keep up with keywords
It can be as simple as keeping a quarterly check on your position for different search terms that couples use to look for businesses just like yours.
Here at Fraser Editorial, our wedding copywriting services are focused on bringing you the best SEO results we can because we know the power Google has to seriously boost your bookings. First-page and number one spots are successes we achieve regularly, and consistently, for the wedding businesses we collaborate with.
Make the checks manually or use tools like Google Search Console to speed things up. Then, use the results to tailor your wedding marketing, knowing which keyword phrases you’re nailing and which search terms you’re not showing up for… yet! If you need an expert hand, just get in touch.
7 Explore new trends
Weddings are a fast paced world and the expectations of couples and experiences they seek to create are constantly evolving. Take some time out to keep up with the latest trends by visiting Pinterest, scanning Instagram or even visiting a fair.
Inspired with these ideas, you’ll be perfectly placed to position your wedding business as creative and innovative. Make your business the one that is ready to deliver the day a couple dreams of.
If you’re finding it hard to carve out time for essential wedding marketing when wedding season gets into full swing or life throws a curve ball, get in touch. As your wedding copywriter, call on us for dedicated support when you need it.